The National kidsREAD programme (kidsREAD in short) is a nationwide reading programme officially launched on 23 April 2004 by then Deputy Prime Minister Lee Hsien Loong. kidsREAD is a collaborative effort by the National Library Board (NLB) together with the People’s Association (PA) and four self-help groups to promote the love of reading and cultivate good reading habits among young Singaporeans, specifically children from low-income families. The target audience of kidsREAD is children between the ages of 4 and 8, regardless of race or religion.