PTC needs to inform the public on the fare review towards the end of 2018. The poster is one of the materials used to disseminate the information to the public, and placed on buses, bus interchanges and MRT stations. PTC’s requirement is to have illustrations and graphic icons to help communicate the message to the public, and the poster needs to be in 4 languages.

Taken into consideration that the infographics are disseminated mainly on buses, bus interchanges and MRT stations, the text are kept to the minimum to facilitate easy reading. The graphic style is chosen for its appeal to a wide range of audience.