Downtown Line 3 is opening on 21 Oct 2017 and commuters will get to travel for free along the 34 DTL stations on that day and the following day.
This video is not commissioned by the Land Transport Authority or the Downtown Line operator SBS Transit. This is a sample we submitted as part of our proposal to client. It’s a self-initiated brief and since Downtown Line 3 (DTL3) is opening soon, we decided to do a video that promotes the opening of DTL3 and the free travel on 21 and 22 October 2017.
The initial idea was to show the visuals of the 16 soon to be open MRT stations in the video. But one of our designers Skip suggest the concept of taking the viewer through the entire Downtown Line journey since the free travel is on that entire network. The best way to show it is to use the DTL3 network map. To give a local flavour, we added a Singlish slang at the end of the video. The translation of the Singlish slang was added as an afterthought for those who do not understand its meaning or to satisfy the purist.
